A successful floral business is what every florist wishes for. However, not all succeed. The floral business is more than just selling or creating beautiful flower bouquets or arrangements. It is also about having the ability to manage the business so that finances and income will be used wisely. Just like how other retail businesses are handled, the margins are somehow thin because flowers tend to perish if not properly managed. The success of your flower shop depends largely on your knowledge of business and your skills in management. If you want to have a successful and profitable florist business, learn these 8 secrets from the florist expert at Little Flower Hut:
- There Is a Strategic Plan Applied
One of the secrets for a successful and profitable flower shop is that a strategic plan is applied. A clear business plan puts a florist business ahead. If you are planning to start your flower shop, it is best to plan it now by setting your goals, identifying your plan of action, deciding how much you need to fund the business covering all the necessary expenses, calculating how small or big your business will be, planning how many staff to hire, creating a marketing plan, and planning for the peak season. All these will yield your business more profit once executed.
- There Is a Smart Way of Spending Money
Another proven secret to a successful florist business is to spend profit wisely. It may sound old to say that spending money is the right way to earn more money, but it is still applicable in today’s highly technological generation. One example of this is by investing for a profit. You may choose to invest in an excellent digital advertisement to market the flower shop. Hiring an SEO professional or maximizing online marketing tools are among the wisest things to spend for the business.
- There Is a Long Term Goal
Thinking of the business to run for a long period is a big secret behind the success of some flower shops. The owners and their entire staff contribute greatly to the success of the business whether it is to reach the short term goals or long term goals. The target to sell a thousand flower bouquet within one month is short term while the aim to be on top among competitors or to have a new branch could be long term.
- There Is a Plan to Offer New and Trending Designs
According to the experts, people look for trendy items even in the flower bouquets or flower arrangements they send as a gift to their loved ones. If you want to be on top and if you want to maximize the profitability of the newest trend, why not offer new and trending designs. Whether the design is for special occasions like birthdays, anniversary, and romantic dates or big events like weddings, corporate events, or public gathering, or it is for a once-a-year holiday like Valentine’s Day, Mother’s Day, or Christmas Day, there should be a variety of designs for customers to choose from.
- There Is a Sense of Competitiveness
Being competitive is not only healthy but beneficial to the profitability of the flower shop business as well. Although it sounds ugly because competing was associated with greediness, yet in the optimistic world of business, this is completely natural and realistic. It allows you to challenge yourself to achieve more and work harder.
- There Is a Desire for Global Market
Taking the florist business to the global market is a secret of many successful florists selling worldwide. With demands for local flowers continuously increasing, it is natural to desire to reach even the potential customers located in different parts of the world. Most of the local flowers are captivating and interesting, and they will surely exceed the customer’s expectations.
- There Is a Perfect Timing
As they say, timing is the key. This is also applicable to the floral business. Flowers can only last for a short period. Because of this, it is important to have perfect timing when it comes to flower delivery, purchase of flowers from local and international suppliers, and storage monitoring. Purchases should be done systematically depending on orders and inventory. Also, some florists apply tricks and techniques to slow down or speed up the blooming process in favour of the profitability of the business.
- There Is More than Just Flowers
The secret why many florists succeed in earning more profit is that they sell more than just flowers. They do not focus entirely and solely on fresh flowers as their products. They also sell other items like chocolates, balloons, baskets and hampers of gifts, and many more. Other florists also open their flower shop to reach aspiring florists to learn through courses about floristry and flower care. Most of the florists who remain on top after decades of providing flowers and services handle multi-tasks but make use of workforce systematically. During peak season, they add part-time florists to complete bulk and large orders, and when orders come in for big events, they get the best florist.
If you are the type of florist with the skills and capability to manage your own business, these top secrets are sure to help you. Learn from the experts and copy their successful execution. In addition to that, don’t forget to set your specific goals and objectives and achieve them intelligently.